In the Holy City, reputation is currency. A four-star review on a Shem Creek seafood spot, a glowing post about a King Street boutique, a five-star shout-out for a French Quarter tour guide — in Charleston's hospitality-driven economy, your reviews are your storefront, long before anyone walks through the door.
With millions of visitors a year deciding between hundreds of restaurants, galleries, inns, and services across the peninsula, Mount Pleasant, and James Island, roughly 70% of customers check reviews first. One unanswered one-star review sitting at the top of your profile can quietly cost you a season of bookings.