The stakes in 101 Reykjavik
In Reykjavik, your next customer reads before they book
A single summer weekend docks cruise ships at Skarfabakki and fills the Old Harbour with visitors — and nearly every one of them is holding a phone full of star ratings. Restaurants along Laugavegur, cafés in 101, guesthouses, geothermal spas, whale-watching operators, hair salons and hardware stores all compete in the same feed.
Roughly 70% of customers check reviews first before choosing where to eat, shop or book. One unanswered one-star review from a disappointed traveler can echo through an entire season; a steady stream of fast, warm replies compounds like interest. In a city this size, word travels fast — online faster still.
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