Sofia's locals and its waves of weekend visitors don't wander — they search. A mehana in Kapana-style backstreets off Serdika, a hair salon in Studentski grad, a bike shop near South Park, a dentist on Evlogi Georgiev: they all compete in the same scroll. Roughly 70% of customers check reviews first, and most won't even open the second page of results. In a city where one bad week of unanswered reviews can bury you beneath the place two doors down, silence is expensive.
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Replies within 2 hours
A tourist deciding between your restaurant on ulitsa Rakovski and the one next door sees who answers. Every new review gets a professional, on-brand reply drafted within two hours — approved by you or fully automated. Happy customers feel heard; angry ones get de-escalated before they spiral.
02
Rating-drop alerts
Your average rating is a live asset. If your score dips below your threshold — three 1-star reviews after a staff change, a burst of complaints about delivery to Mladost — you get an instant alert with the likely cause, so you fix the problem in days instead of discovering it in next quarter's revenue.
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Competitor moves
Know exactly what the other cafés on Vitosha Boulevard or the rival gym in Lozenets are doing: their rating trends, their review velocity, the keywords guests use to praise them. When they slip, you'll know where to win. When they surge, you'll know why — before it shows up in their foot traffic.